If you’re a start-up, or feel your company lacks a clearly defined culture, it can be difficult to know where to start.
The vast majority (77%) of workers say they consider a company’s culture before applying for a job, and almost half of employees would leave their current job for a lower-paying opportunity at an organisation with a better culture. When the culture you create aligns with your employees, they are more likely to feel valued and will ultimately become productive and loyal members of your team. Right candidates – those that will fit seamlessly into your existing team and help you outperform the competition. While a long list of perks will certainly attract a high volume of candidates as you grow your business, it’s your culture that will attract the It encompasses your company mission, leadership style, values, ethics, expectations and goals.
But despite the dramatic changes we’ve seen, our mission, values and culture have remained consistent.Ĭompany culture is more than just the working environment you create – especially given the number of firms now operating a hybrid or home-working arrangement. Kristian Gjerding, CEO of CellPoint Digital, explains why it should always be top of the agenda.Īt CellPoint Digital we’ve experienced rapid growth in a relatively short period, and are continuing to expand our teams and open new offices. Too easy to let that culture slip down the priority list as your business grows. When starting a business, the culture you want to create is likely to be one of the first things you talk about it’s an essential ingredient in building a team of people who hold the same principles and will work to achieve common goals.